Berlei NHS Discount Code ☑️ April 2024

Berlei is a British company established since 1917 by visionary Australian Fred Burley in London. He was driven by his commitment to offering superior garments with superb fit and outstanding customer service, prompting him to conduct an anthropometrical analysis on Australian women in order to understand basic figure types. Fred Burley's success was made evident through his commitment to training his staff to a very high standard, and Vogue magazine recognized his fashion designs. Berlei UK Girdles are named so because their name derives from two words combined together: beauty and girdle. British company Fred Burley moved with his family from Sydney, Australia, in 1932. Fred established the business as a subsidiary of Berlei Ltd, opening an office at Regent St London. A factory was later rented near Slough. Founder and Director Fred Burley moved back to Britain during that period. Arthur Burley took over as the Managing Director of Berlei Ltd, while Mary Craven transferred back to England - this role being held until 1935. Berlei girdles were less expensive compared to Spirella girdles and were available in different sizes, hip springs, and styles.

Berlei girdles were available with the popular "Gay Slant" motif as well as corselette-girdles and panty-girdles; high-waisted styles were less frequently seen in the UK but more prevalent in the USA. Berlei sports bras represent an ideal blend of fashion and functionality. Reducing bounce and damage to the bust, these moisture-wicking bras feature moisture management technology for optimal performance during physical activities like yoga. Choose between high impact or low impact bras based on what type of exercises you prefer and size charts are provided to make sure you find one suitable to you. If you're uncertain which size and style of sports bra to buy, start your research at Berlei's website by browsing their size charts and reviews. Their high-impact sports bra features angled seams to provide extra support while its wide straps can convert into crossed back styles for added flexibility.

Furthermore, its materials include polyamide, cotton and polyester for optimal comfort during performance. Berlei's Will Power Campaign A new Berlei advertisement has just gone live! Revolver's Leilani Croucher directed Revolver's 'Will Power' campaign, which recognizes and highlights women's daily challenges while stressing the significance of wearing an appropriate bra. Starring tennis champion Serena Williams, it will air nationally broadcast television. As part of its strategy, Berlei will use social media, digital marketing, EDMs and point-of-sale materials.

One of Serena Williams' iconic female ambassadors for Berlei is Serena herself - she stars in a new Berlei video while in her final stages of pregnancy! Serena Williams recently shared news of her pregnancy via Snapchat and this advertisement shows her sharing her hopes with her unborn baby. It comes four months later. As one of the most memorable ad campaigns ever, this one from Berlei UK proves the power of social media and video content. One memorable motif from their campaign was their Gay Slant Girdle which became immensely popular during their heyday. Berlei girdles were less costly than Spirella ones and could be purchased in various sizes and hip spring configurations, more affordable than Marks & Spencer ones, yet still relatively cost effective compared to others on the market.

These girdles came in different designs including corsets and panty-girdles for your consideration. High-waisted girdles were relatively uncommon in the UK but popular in America. As their company expanded, they moved their operations onto another floor of Wilmot Street; by 1917 they employed 60 employees. Berlei relocated to Sydney's Commerce Buildings at Liverpool Street and Fred and Arthur Burley registered the name 'Berlei' as joint owners. By 1918, 200 employees had joined and its capital had increased to 15,400 pounds.

While they share the 'gay slant' motif, there are distinct designs and styles of Berlei clothing. A shock absorber range has recently been launched at Berlei UK which has received support from world-famous tennis star Anna Kournikova. Berlei's Shock Absorber sports bra range was first released for sale in the UK on 31.8.1995, offering fabrics that are both breathable and quick drying, and supportive cups to cushion a woman's growing tummy. The Shock Absorber range first hit store shelves 31.8.1995. MORI Berlei's survey revealed that half of British women risk irreparable breast damage without proper support, up to 14cm worth. Shock Absorber bras offer vital shock-absorption to protect their breasts. Without them, their size can fluctuate considerably resulting in irreversible damage. Shock Absorber sports bras and workout wear are widely recognized for providing support in various cup sizes. Shock Absorber sports bras are tailored to accommodate women of all shapes and sizes, helping you feel your best and achieve more. Frederick R.

Burley was the founder of Berlei, born in Hamilton Victoria but passing away in Wahroonga New South Wales. He was also an accomplished public citizen, holding several offices within Rotary and other organizations. In 1923 he established Australia Produced Preference League as well as Great White Train to transport materials for early Australian industries. He travelled widely, studying business practices and collecting materials for his factories. His life and business venture were immortalized in the movie Undercover. Unique Corsets first opened for business in Sydney Australia in 1910. Fred Burley founded his company with an interest in corset manufacturing overseas.

While traveling through Eastern United States in 1913, he became fascinated with all the machinery used to produce corsets. He applied this knowledge back home, registering Berlei Limited. One year later, Berlei expanded to New Zealand. Courtaulds TextilesFounded in 1816, Courtaulds is currently one of the world's two-largest producers of acrylic fibers and major rayon producer. With facilities across the UK, Ireland and United States, this company now employs more than 20,000 people across its four major divisions of hosiery, international fabrics, lingerie and underwear production.

In the United States, this company owns brands including Berlei, Gossard and Aristoc. Sipko Huismans became chairman in 1991 and focused on new product development, consolidation and the use of innovative fibers such as Tencel lyocell. Kearton's strategy proved profitable almost immediately. Their new material had many advantages such as strength, softness, and dyeability - qualities which led to expansion into Europe as well as joint venture markets - where growth can now be found. Kearton's efforts certainly paid off! Courtaulds saw its profits soar in 1975 following Kearton's departure and A.

W. Knight taking over as CEO, yet Courtaulds wasn't prepared to withstand the late-1970s recession and crisis. Due to their reliance on Chinese rayon production, the company was not fully prepared for the economic turmoil in Europe that befell textile producers. Profits took a dramatic decline since World War II. Sara Lee Corporation of the US has long been considered a stand-out among consumer products companies worldwide, offering products such as Playtex Wonderbras, Pretty Polly tights, Kiwi shoe polish and Radox bubble bath among many others. But with an aggressive bid on Berlei's UK brand, its relative anonymity will soon disappear.

If this company succeeds, it could become the acme of British manufacturing industry. Courtaulds Investment Fund in Paris and Sara Lee appear as potential candidates to purchase the troubled apparel business of this British manufacturing giant. By merging, Sara Lee would achieve dominance of the everyday lingerie market. Sara Lee offers Playtex, Berlei and Unno in the U.S. market; Courtaulds supplies Marks & Spencer and thus controls more than half of the UK bra market. Established by Frederick R Burley in 1917 in America and expanded further in New Zealand and Britain during the 1930s. Courtaulds purchased Berlei and sold it to Sara Lee in March 2000; eventually Courtaulds Textiles would become part of Sara Lee, while later selling Berlei to Hong Kong-based PD Enterprise Limited for further sale and growth.

Following its acquisition by Courtaulds Textiles and subsequent incorporation by Sara Lee, its stock price increased significantly and growth continued apace.